Sanjeev Aga, Managing Director-Idea addresses while A P Parigi, Member-Board of Bennet Coleman and Company Ltd. and Director-WWM looks on during the announcement of BBC partnerships with Idea Celluar Ltd for 54th Filmfare awards in Mumbai on Friday, 06 February 2009. Idea also launched a Value Added Services to bring bollywood entertainment on mobile.

Photographer: Sameer Joshi

Tags: MDManaging DirectorMemberDirectorAnnouncementPartnerBBCFilmfareIdeaAwardEntertainmentBombayPhoto Stock