Bollywood Actor Deepika Padukone poses for the photographers during the announcement of BBC partnerships with Idea Celluar Ltd for 54th Filmfare awards in Mumbai on Friday, 06 February 2009 Idea also launched a Value Added Services to bring bollywood entertainment on mobile.

Photographer: Sameer Joshi

Tags: BollywoodIndian Cinema ActressHindi Film IndustryHeroineAnnouncementPartnerBBCFilmfareIdeaAwardEntertainmentBombayPhoto Stock