Bollywood Actor Deepika Padukone addresses while Sanjeev Aga, Managing Director-Idea looks on during the announcement of BBC partnerships with Idea Celluar Ltd for 54th Filmfare awards in Mumbai on Friday, 06 February 2009 Idea also launched a Value Added Services to bring bollywood entertainment on mobile.

Photographer: Sameer Joshi

Tags: BollywoodIndian Cinema ActressHindi Film IndustryMDManaging DirectorHeroineAnnouncementPartnerBBCFilmfareIdeaAwardEntertainmentBombayPhoto Stock