Bollywood Actor & Kings XI Punjab co-owner Preity Zinta with IPL commissioner Lalit Modi during the press conference to announce IPL joins hands with COLORS to launch a series of entertainment initiatives to attract more fans into the IPL fold in Mumbai on Friday, 22 January 2010. COLORS will launch a series of entertainment shows around IPL and IPL players that will not only play out during the 45 day IPL 2010 season, but in the post season as well.
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