R S Sodhi MD of Amul, Sylvester Dacunha, Ad-man Alyque Padamsee , Santosh Desai, MD & CEO of Future Brands & Cricket Commentator Harsha Bhogle poses with book during the book launch of Amul's India a based of 50 years of Amul Advertising in Mumbai on Monday, 11 June 2012.
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