Editor of Filmfare Jitesh Pillai addresses while Bollywood Actor Deepika Padukone and Sanjeev Aga, Managing Director-Idea look on during the announcement of BBC partnerships with Idea Celluar Ltd for 54th Filmfare awards in Mumbai on Friday, 06 February 2009 Idea also launched a Value Added Services to bring bollywood entertainment on mobile.

Photographer: Sameer Joshi

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