Bollywood Actor Deepika Padukone addresses while Editor of Filmfare Jitesh Pillai looks on during the announcement of BBC partnerships with Idea Celluar Ltd for 54th Filmfare awards in Mumbai on Friday, 06 February 2009 Idea also launched a Value Added Services to bring bollywood entertainment on mobile.

Photographer: Sameer Joshi

Tags: BollywoodIndian Cinema ActressHindi Film IndustryEditorMDManaging DirectorHeroineAnnouncementPartnerBBCFilmfareIdeaAwardEntertainmentBombayPhoto Stock