Shyam Sukhramani, Director of marketing, Levi Strauss addresses during the unveiling of Levi’s latest brand building exercise theme ‘Change Your World’ and announcement of to give away 15 fellowships to youngsters and turn its standalone stores into art galleries with youngsters’ works in Mumbai on Tuesday, 06 April 2010. Levi Strauss, which is celebrating its 15th anniversary in India, will allow local music bands to upload their music on its website and reward the most popular band with a record contract, a three-city tour and a music video starring Levi’s brand ambassador Priyanka Chopra.

Photographer: pratik koli

Tags: Indian BusinessmanLevi’s Marketing DirectorLevi Brand AmbassadorEndorsingPriyanka ChopraBollywood ActressIndian ActressIndian Film ActressIndian Cinema ActressModel Turn ActressModel Turned ActressMiss World 2000Indian CinemaHindi Film IndustryLevi’s Change Your World CampaignLEVI"S Changes the World of Indian YouthLevi StraussLevi’s ThemeLevi Strauss ThemeLevi themeLevis ThemeLevi’s Brand CampaignLevi’s CampaignBusinessBuisnessPhoto Stock